I am a Master Foresight Strategist and entrepreneur helping teams solve complex problems.

I am also founder of Avansere, an agency designing next generation enterprises that are regenerative by design.

Who am I?

Dynamic and visionary professional with extensive experience in strategic business development and market innovation across multiple industries, including design, retail, automotive, property development, food and beverages, professional services and consumer electronics.

Proven 25-year track record of transforming global organisations through deep market insights and forward-thinking strategies. Expert in identifying and capitalising on emerging trends to drive growth and market leadership.

What do I do?

  • Let's define your organisation's direction and craft a comprehensive business strategy that overcomes internal and external challenges. Together, we'll identify your pinnacle goals, strategic battlegrounds, and methods for victory.

  • Let's spark inspiration and propel your teams forward with a vision of future possibilities. We'll shed light on the pathway to success and foster a united drive towards securing breakthrough innovation.

  • Let's leverage a distinctive blend of frameworks and criteria to anticipate future challenges and seize opportunities for growth and resilience, innovation and impact. Together, we can make a positive impact on people and the planet.

How I can help you

Inspiration

  • World class presentations, masterclasses and facilitation of company away days, board meetings, strategy processes and all manner of workshops.

    These activities inspire you and your teams about what the future holds, and create momentum to move forward as an enterprise prepared for. the future.

Guidance

  • Acting as a co-pilot and pacemaker to senior individuals and teams, my expert foresight, skills and experience helps executives navigate the terrain ahead.

    Regular check-ins, with tips and tools, ideas and solutions, drive an agenda for change and resolve a range of a challenges, from people to proposition, business growth, resilience and personal development.

Strategy

  • From brand to business, placemaking to retailing, product concepts and communications — my strategic frameworks point your enterprise in the most rewarding direction, remove complexity and ensure visibility and clarity on the path forward.

    Bespoke strategies act as the red thread to drive your business forward, enhance business growth, resilience and productivity.

My latest briefings

Adapt to Transformation Ahead

  • This presentation is for organisations navigating through the complexities of economic uncertainty, societal fragility, and a transformative technosphere. It is designed to equip an organisation with the foresight and adaptability required to thrive in a ‘BANI’ world (one that is increasingly brittle, anxious, non-linear and incomprehensible), fostering a culture that embraces change with resilience, empathy, and insight.

  • Understanding BANI: Exploring political, economic, social, technological, environmental and legislative trends, an exploration of the shift from VUCA to BANI—Brittle, Anxious, Non-linear, Incomprehensible—and what it means for businesses.

    Building Resilience and Clarity: Learn how to instil trust and resilience, offer clarity and empathy, provide context and insight, and demand evidence and transparency in a BANI world.

    From Reaction to Action: Transition from merely reacting to changes to actively shaping your organisation’s future in alignment with these new global realities.

High Impact Storydoing

  • This presentation delves into the transformative power of 'faction'—a blend of factual realities and fictional storytelling—first explored in 2012 during my time at The Future Laboratory. It is aimed at brands looking to inspire behavioural change and make a positive impact on society and the environment. Through high-impact storytelling, brands can wield edutainment as a lever for change, embedding their message into the audience's daily lives and contributing to a better future.

  • Integrate Real and Imaginative Elements: Discover how blending real-world facts with imaginative storytelling captivates audiences and seamlessly integrates your brand's message into their lives through a unique mix of reality and enchantment.

    Build Anticipation Through Storytelling: Learn to use episodic content to generate excitement and anticipation for your brand's initiatives, transforming campaigns into eagerly awaited events and significantly boosting engagement.

    Create a Comprehensive Story Ecosystem: Explore strategies for utilising multiple media channels and platforms to weave a rich, immersive narrative around your brand's mission, ensuring a wider reach and deeper impact.

Prepare For a Regenerative Future

  • This presentation is for forward-thinking leaders and executives aiming to pivot their organisations towards sustainable, regenerative practices. Using the Avansere framework, Is it designed to help teams position their organisation as a leader in sustainability, driving not just economic success but making a profound positive impact.

  • Navigating Change with Purpose: Guidance on aligning your enterprise with sustainable models that don’t just promise profitability but ensure long-term societal impact.

    Overcoming Ambiguity: Strategies to cut through the complexities of today’s sustainable business environment, offering clear direction in adopting regenerative practices.

    Leading the Charge: Become pioneers in your industry by adopting and executing breakthrough propositions that balance profitability with sustainability.

The Great Human Reconnect

  • This presentation addresses the dynamic and often turbulent shifts that characterize our current era, underpinned by a decade of volatility and marked by macrotrends, disruptions, and innovations.

    As we move through the 2020s, these forces will continue to shape our lives and the ways in which we engage with the world around us. Central to this narrative is "The Great Reconnect," a phenomenon where individuals seek to reestablish meaningful connections with themselves, others, and the environment amidst the chaos.

    This presentation outlines four key dimensions that are reshaping modern society and consumption patterns, offering insights into how brands and businesses can navigate and thrive in this changing landscape.

  • Delve into the four dimensions of modern civilisation:

    Individualism: Explore the shift towards deep personal connections and individualism, where brands that create personalised, special spaces for consumers to connect with themselves will lead the future. The interplay of AI, personalisation, and privacy forms a critical part of this narrative, emphasising the need for brands to innovate while respecting consumer boundaries.

    Collectivism: Understand the growing desire for communal connections and collectivism, highlighting how innovative dining experiences, consumer-run brands, and localism are creating new paradigms for togetherness and social engagement in response to isolation and societal disruptions.

    Escape: Delve into the increasing need for escape from the pressures of reality, where brands offering immersive, awe-inspiring experiences can meet consumer demands for wonder, self-transcendence, and digital detoxification through curated, nature-oriented, and humour-filled engagements.

    Engage: Examine the desire to actively engage with reality, focusing on wellness as a holistic blend of lifestyle activities, alongside a commitment to sustainability and meaningful investment in a future that aligns with evolving values and the search for deeper meaning.

Solve Tomorrow’s Complex Problems

  • This presentation is for professional teams across all industries seeking to overcome decision paralysis and lack of consensus. Is it designed to empower teams to achieve unparalleled progress through innovation, aligned decision-making, and a free-flowing idea ecosystem, setting the stage for impactful results.

  • Cultivating a Culture of Innovation: Learn to foster an environment where ideas are not just born but flourish, leading to groundbreaking outcomes.

    Efficient Collaboration and Decision Making: Master structured approaches to problem-solving that streamline decision-making and ensure team alignment.

    Moving Beyond Stagnation: Equip your team with the tools to break free from stuck processes and embrace a dynamic approach to tackling challenges.

Embrace The New Technosphere

  • This presentation explores the dawn of the Transformative Twenties, a decade where our lives are increasingly shaped by grand challenges such as carbon emissions, pollution, energy demands, and health crises.

    These challenges direct where technological innovation, effort, and resources are being focused, heralding a wave of transformative technologies set to reshape every facet of human life.

    From artificial intelligence to unmanned aerial vehicles, this presentation dives into how these advancements extend human capabilities, relate to the real world today, and influence our connected, decentralized, enhanced, and immersive lives.

  • Connected Lives: Uncover how lifestyles will evolve with technologies like 6G networks, artificial intelligence, brain-computer interfaces, and connected infrastructure, leading to faster, immersive, and seamless experiences. These technologies promise greater decision-making capabilities, enhanced human abilities, and autonomous living environments.

    Decentralised Lives: Explore the shift towards decentralised systems that reduce the control of central authorities over individuals' lives, facilitated by digital money, distributed ledger technology, edge computing, and 3D printing. This section highlights how these technologies offer new forms of value, efficient cooperation, and on-demand production capabilities, challenging traditional governance and production models.

    Enhanced Lives: Delve into how intelligent machines and healthy architecture can improve mental and physical well-being, making lifestyles safer and healthier. This includes the adoption of next-generation robotics and climate-adaptive building designs that protect and enhance human life.

    Immersive Lives: Examine the expanding use of extended reality technologies that blur the lines between the physical and digital worlds. Technologies like spatial computing and digital twins are transforming entertainment, education, and healthcare, offering augmented experiences that enrich various aspects of daily life.

My workshops help teams solve big, complex problems with inspiring foresight, structured methods and simple tools.

  • Discover the path to success by addressing internal and external challenges. I can help you pinpoint winning aspirations, where to play, and how to win. My expertise covers a wide range, from brand direction and positioning to business strategy and roadmap development.

  • Achieve rapid concept development for your products and services, campaigns and initiatives. Whether you're focused on B2C or B2B, I am here to help you create MVPs and innovative concepts that resonate with your audience.

  • Make sense of your stakeholder and company plans. My workshops synthesise complex information into clear and coherent roadmaps and action plans. I bridge the gaps, helping you see the big picture and take decisive steps forward.

Some companies I have steered, stretched and stewarded

The AA. adidas. AlphaTauri. Bacardi Group. BMW. Cadillac. CelsiusPro. Conde Nast. Europris. Copenhagen Airport. Diageo. HSBC. INSEAD. Jameson Whiskey. Knight Dragon. Logitech. Louis Vuitton. L’Oreal Corporation. lululemon. Pernod Ricard. Mastercard. Northacre. Norwegian Fashion Textiles Association. Red Bull. Samsung. Sony. Space10. Sprite. That Gorilla Brand. UBS. Unilever.  

Other ventures I am growing

Building next generation enterprises.

Unlocking business resilience through AI